Outrage as Soft Drinks Company Supports Diabetes UK – But Who Are its Other Sponsors?


Written by Cyndi

Cyndi is about educating. Her greatest love is to teach, both in the public arena and within the large corporate food companies, to enable everyone to make better choices so they too can enjoy greater health throughout their lives. Considered one of the world's foremost experts in Nutrition, Cyndi brings over 40 years experience, research and knowledge.

December 11, 2018

Diabetes UK recently announced a sponsorship deal with a soft drinks company to the tune of £500 million over a three-year period – news which was met with outrage.

Many people took to social media to question the mismatch of the charity with a company that sells sugar in water with flavour for a profit – a drink that possibly contributes to the diabetes crisis.

Diabetes: The Stats

Diabetes education is important; the increase in type 2 diabetes is growing in all sectors of the population. What was once a disease of the aged is now being seen in all age groups (read more here: Type 2 Diabetes Rates Quadruple Worldwide Since 1980.) And, according to Diabetes Australia:

  • “280 Australians develop diabetes every day. That’s one person every five minutes
  • Around 1.7 million Australians have diabetes. This includes all types of diagnosed diabetes (1.2 million known and registered) as well as silent, undiagnosed type 2 diabetes (up to 500,000 estimated) (Source)
  • More than 100,000 Australians have developed diabetes in the past year
  • For every person diagnosed with diabetes there is usually a family member or carer who also ‘lives with diabetes’ every day in a support role. This means that an estimated 2.4 million Australians are affected by diabetes every day
  • Total annual cost impact of diabetes in Australia estimated at $14.6 billion (Source)”

Type 2 is a lifestyle disease for the most part. Epigenetics and nutrigenomics (how nutrition and genes interact) are proving that lifestyle and the food you eat are greatly underplayed in the disease process. There may be a number of genetic parameters, but epigenetics switches on the gene. You inherit a lifestyle and food choices, just as you inherit genetics.

There’s No Money in Keeping People Healthy

Ethically, the sponsors of these large charities should be companies that help in the prevention of this disease: Organic farmers, health food stores, farmers markets, gyms, swimming pools, play parks, organic real food producers, healthy recipe book makers, educators, cooking shows and anything that will help a parent make the right choices for their child and teach them about real food as opposed to food laced with refined omega 6 oils, interesterified fats (vegetable spreads and margarine – see below), 60 varieties of sugar, artificial sweeteners, additives, preservatives, flavourings (48 chemicals), fillers, binders, refined carbohydrates and food laced with 144 chemicals sprayed on or around our food in agriculture.

Just a note on interesterified fats: these are made when a polyunsaturated fat is made hard through the interesterification process (as in the case of vegetable spreads). These took over from trans fats and the partial hydrogenation process (used to make margarine). Preliminary research shows after 4 weeks of consuming these industrialised fats, a pre-diabetic state can occur, as well as an increase in cardiovascular disease.

Tell me which one of the types of companies referred to above – like Changing Habits and Functional Nutrition Academy – has £500 million to give to Diabetes Australia? We are not the ones making the money; there is no money in keeping people healthy or educating them so that they don’t get diabetes.

The government doesn’t subsidise companies like us. Instead they subsidise medicines. In other words, everyone is waiting for the horse to bolt before they close the gate.

Do I think this is a conspiracy? Not really, it is just the way the world is at the moment. And it’s time to wake up.

And do I think that diabetes is caused by sugar? I don’t think it is the only thing – I believe there are many factors in our lifestyle that contribute to disease, including interesteried fats, processed and refined foods including sugar, a sedentary lifestyle, no sun, stress and chemicals in our food supply and our environment.

Other Corporate Sponsors of Diabetes Charities

Corporate sponsorship for Diabetes UK includes Britvic (the company that makes the soft drinks), many drug companies that no doubt make insulin and medications for diabetes, and Tesco (a UK grocery store). It’s interesting to note that if you go to the Tesco tab at Diabetes UK and look at the recipes, the ingredients used include margarine, refined oils, spray oils, sugar and refined grain products. I’m also sure that Tesco has, like any supermarket, shelves loaded with foods containing sugar, additives, preservatives and more inflammatory foods that could easily lead to diabetes.

Diabetes Australia sponsorship includes a number of drug companies, including Bayer (owner of Monsanto – the manufacturer of glyphosate), banks, eftpos, Energizer and a sock company.

For-profit philanthropy to me is drug companies giving money to charities where their product is required by the people being assisted by the charity. Of the 1,124,486 people in Australia diagnosed with type 2 diabetes, 271,516 of them require insulin to manage their diabetes. Plus 4,000,000 prescription volumes of metformin (a medication prescribed for diabetes) were prescribed in Australia in 2015. That’s a lot of drugs and a lot of money – no wonder they can afford to give millions to charities.

So my question is this: Is it really any different for a soft drinks company, which is part of the diabetes crisis, to sponsor a diabetes charity, than it is for a drug company that sells drugs for diabetes?

It’s something worth thinking about.

I’d love to hear what you think. Remember, this is my opinion and you are all welcome to your own. I just wanted to point out that there are other corporate charity sponsors that may be just as unscrupulous.

References for Your Further Reading:

You May Also Like…

Why We All Need Vitamin C and How to Source it Naturally

Why We All Need Vitamin C and How to Source it Naturally

Vitamin C is so important for our health and wellbeing, that it’s actually critical to supply your body with it on a daily basis. As humans, we lack the functional enzyme to complete the synthesis of Vitamin C itself, so it must be supplied from exogenous sources (food). Vitamin C is an important antioxidant with […]


  1. Gillian

    Should we be looking to eventually ban soft drinks and other sugar laden drinks? Starting by keeping it out if schools? And vending machines? First we need an exciting alternative other than water, that will not contribute to lifestyle diseases. Do we have one? Fruit juices are not always healthy. Even Coconut water is not always good for you as there are always additives that seem to creep in.

  2. Rhonda

    My heartfelt thanks for sharing this information. We live in a world of so little truth. Massive marketing, slogans, the necessity for young people to be “cool”, the need to follow fashion in food, drink, clothing, but no reality, just a lonely path to an unwell end, and perhaps no one to impress!! Unwell in mind and body quite naively at times, because there are people who want to care for themselves but its a minefield of information to understand, and many experts don’t mind if you get confused, as it can give them more control!

  3. Melinda Dobai

    I always been astonished that soft drinks are even on the market. There is a huge focus on appearing to children. We are setting our kids up for a lifetime of health issues. I wish I had understood just how bad it really was when my daughter was born.

    The good news is I know now. And we have been slowly transitioning over to natural and organic food and drinks.


Submit a Comment

Your email address will not be published. Required fields are marked *

My cart
Your cart is empty.

Looks like you haven't made a choice yet.